You operate in a context where change has become structural. Changing customer needs, regulations, AI, cyber threats and geopolitical turmoil create continuous pressure on your organisation to digitise. At the same time, research shows that many change initiatives miss their intended impact. McKinsey (2023) states that around 70% of organisational changes fail to achieve their objectives.[1]

We also see a recurring pattern in practice: organisations invest in technology and structures, while the connection between strategy, processes and decision-making is insufficiently elaborated. After all, digital transformation is not just about technology, but about the ability to actually translate digital capabilities into, for instance, better customer value and operational excellence. When that coherence is lacking, a situation arises where a lot happens but little is completed.

More and more executives recognise that digital transformation starts with vision and leadership. At the same time, there is growing awareness that successful transformation requires an organisation that can operate agile, has reliable data for decision-making and can rely on an IT organisation that actually enables change.

In practice, however, executives are under pressure: regulations, geopolitical developments and rapidly shifting customer needs force them to act. This makes it difficult to maintain focus and consistency. 

How are executives in the Netherlands dealing with this today? What choices are they making to effectively deploy digital technology for customer value and operational performance? And what lessons can organisations learn from each other? Mobilee initiates this research from the conviction that insight and comparison help to make sharper choices. 

This benchmark study offers you as a leader the opportunity to mirror your way of steering, choosing and changing against that of comparable organisations. As a participant, you will receive a personal benchmark report that provides insight into your position relative to relevant peers and shows what choices other leaders are making to shape digital transformation successfully.

[1] https://www.mckinsey.com